You are the Target at, um, Target

Charles Duhigg outlines in the New York Times how Target tries to hook parents-to-be at that crucial moment before they turn into rampant — and loyal — buyers of all things pastel, plastic, and miniature. He talked to Target statistician Andrew Pole — before Target freaked out and cut off all communications — about the clues to a customer’s impending bundle of joy. Target assigns every customer a Guest ID number, tied to their credit card, name, or email address that becomes a bucket that stores a history of everything they’ve bought and any demographic information Target has collected from them or bought from other sources. Using that, Pole looked at historical buying data for all the ladies who had signed up for Target baby registries in the past.

via How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did – Yahoo! Shopping.

So… 666 anyone?

 

Enhanced by Zemanta

You Might Also Like

Leave a Reply, Please!

This site uses Akismet to reduce spam. Learn how your comment data is processed.