Mainline denominations, each for its own reasons, decided to withdraw from the media in the 1980s, at the same time these media were becoming the most influential shapers of attitudes and values in human history. Amid a revolution in thought and conversation, many of the mainline churches left their place in the discussion to others.
The article is great. And the point behind it better.
The spiritually hungry, destitute, and outcasts need a place to go – even if they do not know it. Let them come to us.