Of the “Ice Bucket Challenge” and Matthew 6

icebucketbreeBy now everyone knows and many have participated in the so called “Ice Bucket Challenge” with the intent to help charity.

It is absolutely wonderful that someone helps charities and, often, the motivations and ulterior motives for one doing so, are ignored on behalf of the end result of an act of charity, regardless as to whether such act is sincere or just a stunt.

One of the greatest marketing campaign in my opinion, in the field of charity as a skillful way to make people publicly demonstrate their charity by using the proverbial “blowing the trumpet” through getting an icy self inflicted shower, this cleverly planned campaign made people who otherwise are not attracted to charitable giving finally show some interest in altruism.

Now, even if one for the gift sake, or the cause it benefits, may ignore the fact that self-serving, opportunistic giving is not “real” giving, I really can’t say that the benefits of genuine Christian charity can be ascribed, to those who participated in such a public manner. Jesus told us to practice our charity in private. As God privately rewards those who pray in private, He will reward those who give in private; as men reward with accolades and recognition those who do it all in public, no reward will be left to those who find public approval and acceptance.

I know that, for many the Bible is a book to be questioned, ant it is only a part of other sources of religious authority, but, if these apologists of plurality of Christian authoritarian teaching could tell me, I would like to see any of their own para-sources of authority that teaches that our charitable acts should be practiced in public… Oh, but it is all for fun, intended to combine charity with fun… I’d say that I own a company, inactive at this moment, called “FunRaisers” whose slogan is “We put the FUN on FUND RAISING”, so, I am for having fun in giving, but, when the fun of giving becomes a buffoonish way of being ostentatious about your giving and attracting the attention to you more than to the cause you’re giving, then, YES, giving can become and exercise in the futile violation of Matthew 6.

Am I splitting hairs? Am I being demanding and legalistic? Well, saints, the little foxes spoil the vines, and often the things that we consider to be unimportant, and faddish, perhaps even innocent, but massively practiced, are the ones that will ultimately water down and dissolve good and traditional Christian teaching and trivialize the cause of those who truly depend on charitable donations. It will be not so far fetched for me to say that henceforth it will be very hard to motivate people to give to a great cause without somehow affording them some type of public recognition even if it includes something as innocent and clownish as wasting cold water! It is already happening! People get naked in the streets for the protection of animals, radio stations offer donations for each cockroach one can eat (as it happened in So. America) etc. So, where is the good old secret and worshipful giving?

I congratulate all of those who risked so much with a bucked of iced water being poured over their bodies, specially in summer, who sacrificed so much for the cause of charity. I give you my recognition and so do many Facebook and Tweet readers and the overwhelming majority of the population. Now with mine and the world’s recognition, plus the thrill of the cold water suddenly changing your body temperature, “you have received your reward”; expect none other!