Granted, I am sure this is all a marketing ploy – which means Bic thinks women are really stupid, regardless of whatever else they think about women
Besides, why do women need special pens? If they know how to write, any ole pen will do for a recipe card, right?
- Bic’s Ridiculous Lady-Pens Cost 70% More Than Identical Regular Pens (jezebel.com)
- Branding Fail: Ellen Mocks Bic’s ‘For Her’ Line (mediabistro.com)
- Lady pens! Lady pens! (freethoughtblogs.com)