Periodically, Christians will awaken to the fact we no longer live in a pure, unadulterated Christendom. Since 1776, the West has been rocked by the notion that pluralism can happen and if it does happen, previously secure groups will begin to lose adherents. Such is the fate of the Christian Church in the West. In Europe and in the United States, we have seen a marked decrease in church attendance and identification as Christians. We have also seen Christianity challenged by various movements. There are reactions, not necessarily good ones either. There is a general consensus, however, that Christians need to understand the times in which we live (the end of a Christian-dominated West) and how this will shape our message. Paul Copan and Kenneth D. Litwak attempt to deliver a plan by using Paul’s time and context to show how it shaped his preaching so that we may learn how to use the pluralism today to shape ours. Think of postmodernism, relativism, and a heavy reliance on science and how this is shaping reactions to Christianity and Christian reactions to the world at large. They divide the book into 10 chapters, with each chapter adding something to the conversation about social context. We are introduced to ancient, pluralistic Athens before Christianity. It is a time that was dangerous to new messages. Yet, Paul succeeded. How so? He used rhetoric, persuasion, and followed God. They used the language of the time and place to teach about Christ, using the hallmarks of the time to point to him. I’m not sure I would call this apologetic, Copan’s usual fare, but is it evangelical (without the capital ‘E’). The book gets a bit repetitive at times, but this may be helpful in driving home what Paul was up against. This is a needed book as we face the graveyard of American Christianity.