A word to those seeking to publish with Waterfall (@Amazon)

Aspiring authors, don’t go chasing Waterfall, but stick to the publishing companies you are used to. Sometimes, authors want to have it their way or nothing at all, but maybe they are moving too fast.

I understand. You are just a lonely author, gazin’ out of the window, staring at a contract you just can’t have. You have a natural obsession for publication that we can’t see. It promises love that your mind can’t handle. You just say, “But it’s good for me.”

One day, you’ll get a glimpse in the mirror but won’t recognize you’re own covers. Your talent is fading and you don’t know why.

Y’all don’t hear me.

Aspiring authors, don’t go chasing Waterfall, but stick to the publishing companies you are used to. Sometimes, authors want to have it their way or nothing at all, but maybe they are moving too fast.

From the link above,

Amazon Publishing today announced the launch of Waterfall Press, a new Christian imprint that will specialize in faith-based non-fiction and fiction. Waterfall Press non-fiction will aim to provide spiritual refreshment and inspiration to today’s Christian reader, while fiction will include stories in the romance, mystery, and suspense genres. Waterfall Press titles will be published by Brilliance Publishing, part of the Amazon.com group of companies, which currently offers readers self-help and personal growth books under the Grand Harbor Press imprint.

But the reality is:

Such limited distribution can be crippling. As the Wall Street Journal pointed out in 2012, when Penny Marshall’s celeb memoir was published by Amazon, it sold 7,000 copies in the first month — fantastic numbers for workaday authors but disappointing ones for someone who is already famous and had the full benefit of Amazon’s intranecine marketing machine.

That’s because Barnes & Noble, Target, Walmart and many independent bookstores wouldn’t stock a title from their most aggressive retail competitor.

Read the rest at the link above. Seriously. Go.

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