Unsettled Christianity

Gloria Dei homo vivens – St Irenaeus
February 3rd, 2014 by Joel Watts

if you are going to #boycottcoke, do it for a real reason

At last night’s Superbowl, Coca-Cola dared to show a video highlighting multiculturalism.

And the rightwing, as expected, came out in force. Groups are threatening to Boycott Coke and for what? Recognizing we are a multicultural society?

If you are going to boycott Coke, do so for real reasons:

Lawsuits were filed in the United States in 2001 and 2006 by the United Steelworkers of America and the International Labor Rights Fund on behalf of SINALTRAINAL, several of its members who were falsely imprisoned and the survivors of Isidro Gil and Adolfo de Jesus Munera, two of its murdered officers. The lawsuits charged Coca-Cola bottlers “contracted with or otherwise directed paramilitary security forces that utilized extreme violence and murdered, tortured, unlawfully detained or otherwise silenced trade union leaders.” The lawsuits and campaign were developed to force Coca-Cola to once and for all end further bloodshed, compensate victims and provide safe working conditions.

The Campaign called for the main judge, Joseph E. Martinez, who presided over the original lawsuits against The Coca-Cola Co. and its Colombian bottlers in Federal District Court in Miami, Florida, to recuse himself because of serious conflicts of interest and statements he made about the case. (Read “Talking Points” 3 on Martinez)

Coca-Cola, which is virulently anti-union, claims that any allegations that its bottlers in Colombia are involved in the systematic intimidation, kidnapping, torture, and murder of union leaders are false. Yet the company has fought every effort to have an independent investigation into these allegations while at the same time has misled the public and its own shareholders with a long string of lies and bogus investigations. (Read “Talking Points” 4 on bogus investigations)

via Campaign to Stop Killer Coke | Tell Coca-Cola to STOP the VIOLENCE!.

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Joel Watts
Watts holds a MA in Theological Studies from United Theological Seminary. He is currently a Ph.D. student at the University of the Free State, analyzing Paul’s model of atonement in Galatians, as well as seeking an MA in Clinical Mental Health at Adams State University. He is the author of Mimetic Criticism of the Gospel of Mark: Introduction and Commentary (Wipf and Stock, 2013), a co-editor and contributor to From Fear to Faith: Stories of Hitting Spiritual Walls (Energion, 2013), and Praying in God's Theater, Meditations on the Book of Revelation (Wipf and Stock, 2014).


5 Responses to “if you are going to #boycottcoke, do it for a real reason”
  1. Just Sayin' says

    I don’t always drink cola, but when I do I drink Pepsi.

  2. It is interesting, that the more things change, the more they stay the same. Since Pete Seeger recently died, and the fight for a fair living wage is a hot item, brings to mind Joe Hill, “Preacher and Slave”, Wobblies, and Hill’s execution for being a labor activist around 1915.

  3. Know More Than I Should says

    Oh, well, so much for “I’d Like To Teach The World To Sing In Perfect Harmony” — the now all but forgotten Coca-Cola commercial jingle widely broadcast in the early 1970s.
    By the way, Coca-Cola was concocted by a morphine addict and originally contained cocaine!
    Meanwhile, given the state of the world these days, I prefer filtered water. After all, it’s almost the real thing.

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