Granted, I am sure this is all a marketing ploy – which means Bic thinks women are really stupid, regardless of whatever else they think about women
Besides, why do women need special pens? If they know how to write, any ole pen will do for a recipe card, right?
Related articles
- Bic’s Ridiculous Lady-Pens Cost 70% More Than Identical Regular Pens [Sexism] (jezebel.com)
- Branding Fail: Ellen Mocks Bic’s ‘For Her’ Line (mediabistro.com)
- Lady pens! Lady pens! (freethoughtblogs.com)
Joel L. Watts holds a Masters of Arts from United Theological Seminary with a focus in literary and rhetorical criticism of the New Testament. His interests include exploring the role of mimesis in human civilization, specifically in the study of religion and media, as well as science fiction and the way in which it has allowed mythology to be explored in light of scientific discoveries of the past century. He is the author of Mimetic Criticism of the Gospel of Mark: Introduction and Commentary (Wipf and Stock, 2013) and a co-editor and contributor to From Fear to Faith: Stories of Hitting Spiritual Walls (Energion, 2013).
Website: → Unsettled Christianity
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