Book Announcement: Changing Signs of Truth: A Christian Introduction to the Semiotics of Communication @ivpress

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As one who believes that Mimesis underlies everything, the study of semiotics is essential. I’ll try to connect the two at a later date… (after all, look at her other books) this is just the book announcement:

What signals are you sending when you share the gospel? The importance of signs for communicating truth has been recognized throughout the ages. Crystal L. Downing traces this awareness from biblical texts, through figures from church history like John Wycliffe and William Tyndale, to more recent writers Samuel Taylor Coleridge and C. S. Lewis. In the nineteenth century, this legacy of interest in the activity of signs brought about a new field of academic study. In this book, Downing puts the discipline of semiotics within reach for beginners through analysis of the movement’s key theorists, Ferdinand de Saussure, Charles Sanders Peirce, Mikhail Bakhtin and others. She then draws out the implications for effective communication of the gospel of Jesus Christ within our shifting cultural landscape. Her fundamental thesis is that “Failure to understand how signs work–as effects of the cultures we seek to affect–inevitably undermines not just our political and moral agendas but, worse, the gospel of Jesus Christ.” Writing with humor, clarity and flare, Downing lucidly explains the sophisticated thinking of leaders in semiotics for nonexperts. Of value to all those interested in communication in any context, this work will be of special interest to students majoring in communications or English or to students in evangelism and preaching courses at the undergraduate and graduate level.

Post By Joel L. Watts (10,125 Posts)

Joel L. Watts holds a Masters of Arts from United Theological Seminary with a focus in literary and rhetorical criticism of the New Testament. He is currently a Ph.D. student at the University of the Free State, analyzing Paul’s model of atonement in Galatians. He is the author of Mimetic Criticism of the Gospel of Mark: Introduction and Commentary (Wipf and Stock, 2013), a co-editor and contributor to From Fear to Faith: Stories of Hitting Spiritual Walls (Energion, 2013), and Praying in God's Theater, Meditations on the Book of Revelation (Wipf and Stock, 2014).

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